Whoever interacts instead of just consuming remembers the essentials much better and longer – and this essence is your brand message, the benefit of the product or the successful training and optimal accident protection.
The abbreviation OARP stands for the Omya Advanced Remineralization Process. This process of water treatment is the focus and shows the competence of the Swiss company in this field. Intervideo's interactive app provides deep insights through 3D representation and animated processes.See case study
Generator switchgears from Siemens are suitable for every type of power plant. Intervideo's interactive film provides a view into the interior of various models. The viewer chooses what he wants to see and how far he goes into detail.See case study
The new Océ ProStream roll-to-roll inkjet printer was presented to the trade at an impressive event - including 3D product film, teaser, animated countdown, interactive installations etc.See case study
„The unanimous opinion - both customers and internal - after the event is short and concise with a "Wow, we never expected anything like that. Simply great" to summarize. It was your expertise and commitment that made all this possible.“
Marius Flossmann, Customer Experience Center, Océ Printing Systems GmbH & Co. KG
Jochen Binz, Project Manager, Intervideo Fillmproduktion GmbH
Film, virtual and augmented reality, 3D animation, 360° video, interactive media: digitization offers fantastic new opportunities for marketing, events & presentation, research & development, training and hazard protection. The whitepaper includes – among other things:
What does "interactive media" mean exactly?
“Interactive Media” is, among other things, a course of study at various universities at which film studies have so far been in the foreground.
In film, the viewer plays a purely passive role. He interacts with the interactive media. You know this of course through the smartphone from numerous apps. Every game on a mobile phone is only fun through interaction: I do something and something happens on the screen.
The simplest form of interactive media can be found in the product explanation or operating instructions. Surely you have already encountered programs on your computer – not least Microsoft’s Office packages – which tell you in the context of a so-called tutorial what you should do and if you have done this as intended, a thumbs up or the smile of an avatar shows you that everything was correct.
More complex media use a more far-reaching didactics and often rely on the so-called “gamification”.
Gamification - what makes interactive media and apps so successful?
I am rewarded for my skill, even if I have to practice some procedures a few times until I reach my goal.
My reward are points with which I can do something, e.g. dress my character anew – or I am happy to be named on a ranking list.
The transfer of these game mechanics to other areas such as marketing or knowledge transfer is called gamification. The play instinct is innate in humans and even the hardest bone becomes a play child with good use of the gamification mechanisms.
This is used for product presentations and especially for training in all areas, but especially for occupational safety and health protection.