Social MediaStrategy, Content, Reach
Social media content is central to a brand’s digital presence. Relevant content in the right formats boosts user engagement, brand awareness, and traffic. Vertical videos for Instagram, TikTok, or YouTube Shorts are now the norm. This requires targeted video and content strategies—and plenty of great content! And, of course, AI really shines when it comes to social media. But more on that later.
Die Highlights
Successful social media content starts with a clear strategic foundation. Together, we define goals, target audiences, channels, and measurable KPIs. Content isn’t viewed in isolation, but as an integral part of your overall marketing and brand strategy. We clarify the role social media plays in conjunction with your website, campaigns, and sales. This gives you planning certainty, clear priorities, and a solid case to present to management and internal stakeholders. Intervideo develops robust content strategies that are creative on the right channels while delivering measurable results.
Platform-specific formats are crucial for reach and impact. Reels, Shorts, LinkedIn videos, and serial formats differ in their narrative structure, length, and visual language. We design video formats that work with algorithms while also aligning with your brand. We focus on clear openings, visual impact, and mobile optimization. Content is crafted to capture attention while still conveying substantive messages. Intervideo develops scalable social media video formats for businesses that can be used long-term.
Credibility is a key success factor in B2B social media marketing. Authentic content isn’t created through staging alone, but through a clear stance and genuine insights. We develop concepts that showcase your company, your executives, or your teams without coming across as artificial. In doing so, we ensure consistency in tone, language, and visuals with your brand. Authenticity does not mean randomness, but rather a deliberate positioning. This is how we help you build trust and clearly communicate your expertise. Our clients perceive our Christmas video as completely authentic.
Creative content on social media should be surprising without being arbitrary. We develop ideas that capture attention whilst aligning with your strategic objectives. Creativity is expressed through perspective, storytelling, visual execution and a clear message. The result is campaigns that not only expand your audience but also strengthen your brand positioning.
Not all social media content needs to be produced externally. We develop formats, guidelines and training programmes that enable you and your team to create content yourselves. This includes editorial plans, simple video setups, storytelling structures and clear quality standards. The aim is to produce regular and relevant content in-house without compromising on quality. Intervideo takes care of the concept, initial formats and strategic management. This ensures sustainable content production within your company.
Artificial intelligence significantly expands the possibilities of social media content production and provides support with ideas, scripts, visualisation and post-production. However, controlled and strategic use is crucial. Not every target audience reacts positively to content that is visibly generated by AI, which is why experience and tact are required. Knowing how to do this means using AI where it enhances efficiency without jeopardising brand perception. As we’ve already said: authenticity is crucial. AI isn’t authentic in itself, but becomes so only through clear human input and editorial guidance. Read more on the topic of ‘Artificial Intelligence’ here.
Social media in B2B
- Decision-making processes are longer and often multi-stage
- Content must demonstrate expertise and competence
- Trust and credibility are paramount
- Subject-matter depth is more important than sheer reach
- LinkedIn plays a central role
- Employer branding is closely intertwined with recruitment
- Thought leadership strengthens market position
- Content supports sales and lead generation
- Quality and clarity are more important than frequency
Social media in B2C
- Attention is captured more quickly and on a more emotional level
- Brand loyalty is heavily based on storytelling
- Entertainment and brand recognition are crucial
- Trends and platform dynamics play a greater role
- Influencer strategies are more established
- Purchasing decisions are often made at shorter notice
- There is a greater focus on visual presentation
- Community interaction is key
- Campaigns are often more strongly influenced by seasonal trends
HR, R&D and more
Human Resources and R&D also benefit from high-quality social media content. Effective formats (see the example on the right of the ‘Fake Out-of-Home’ format) can generate attention for an employer brand, innovations or new technologies without the need for physical installations. This results in content that specifically supports recruitment, employer branding and innovation communication.
Wer wir sind
Profis mit Leidenschaft. Seit mehr als sechs Jahrzehnten begleiten wir Unternehmen bei der Konzeption und Produktion digitaler Medien.
Wir arbeiten innovativ, aber bodenständig. Mit Erfahrung, solidem Handwerk und einem guten Gespür für Branchen und Menschen. Unser Ziel ist kein Selbstzweck, sondern ein klarer Vorteil für unsere Kunden.
Dass wir lieben, was wir tun, merken Sie meist schon im ersten gemeinsamen Gespräch.
Was wir machen
Wir erzählen die Geschichten, die Ihr Unternehmen und Ihre Produkte brauchen. So, dass sie ankommen.
Klassische Formate wie Produkt-, Image-, Referenz-, Recruiting- oder Schulungsfilme denken wir weiter bis hin zum Social Media Konzept und verbinden sie mit ganz neuen Technologien und Formaten. Für sichtbare Effekte im Marketing, in der Entwicklung und beim Einstieg neuer Mitarbeitender.
Was uns ausmacht
Vorstellungskraft. Und das Gespür, sie umzusetzen.
Unsere Erfahrung hilft uns, schnell zu verstehen, worauf es ankommt. Unsere Kreativität bringt die Ideen dazu. So entsteht früh ein klares Bild, wie wir die Ziele unserer Kunden erreichen. Und weil Wirkung selten aus einem einzelnen Film entsteht, denken wir in Zusammenhängen: mit einer passenden Medienstrategie und der richtigen Mischung aus Inhalten. Von Social Media bis zum TV-Spot.
Green Intervideo
Es gibt einfach keine andere Option. Wir müssen etwas tun. Aber einfach gegen Geld aus der Verantwortung freikaufen? Nicht mit uns. Wir sind ganz sicher keine Heiligen, aber wir strengen uns an und haben einen Maßnahmen-Katalog erstellt, hinter dem alle Mitarbeiter stehen. Der soll zum einem den CO2-Ausstoß verringern, aber enthält auch Aspekte in Sachen Naturschutz, Tierwohl und Artenvielfalt. Zusätzlich pflanzen wir gemeinsam mit “Planted” für jeden Mitarbeiter pro Monat einen Baum bei uns um die Ecke im Taunus. Das sind 240 Bäume im Jahr die etwa 200 Tonnen CO2 kompensieren.
Firmenwald820
Bäume gepflanzt
683
CO2 reduziert