SCHOTT AG Opportunity Lab - Challenge Glass

The Opportunity Lab with the slogan "Challenge Glas! Challenge us!" from Schott AG invites people to contribute ideas on the subject of glass - with a view to the future. Where and how is the use of special glass conceivable? Instead of scientific animations, we jointly decided on the medium of real film with emotion, a touch of humour and a "call to action".

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Creativity was also required during filming

In the film, the girl puts a mobile phone into a toaster to charge it, which then ejects it again. However, a standard toaster is not made for the weight of a smartphone. So a specialist has to do the job. The picture shows an extract from the invoice. Due to its success with over 2,000,000 views, the series ultimately grew to five films. Further excerpts can be seen in our showreel.

We are looking forward to your message

Are you planning a project? Do you need a video strategy for your social media presence? Are you thinking about a virtual showroom, but don't yet have a real idea of the effort and costs involved? Would you like a concrete offer or advice first? Get in touch with us - preferably directly by phone on +49 6131 2508327 or by e-mail:

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Schott Opportunity-Lab