Siemens SIQuench arc fault detection system
A film about danger? And above all the product for protection against it? Instead of just explosions and fire, why not show how naturally we protect ourselves against hazards in everyday life - simply because it makes sense. A small but clear bracket - isolated here in the teaser.
One task, one solution
The task of SIQuench is to prevent arcing faults. Our task was to explain why a SIQuench belongs in every switchgear system. Our answer: Nobody needs to think about it. It's just as obvious as wearing a seatbelt. This statement, paired with 3D camera movements that seem almost cinematic, is much more memorable as a film than a raised index finger.
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