Campaign films for Schott AG
Challenge Glas! Challenge us!
Customer:
Schott AG
Project:
Social media series
Challenge Glas! Challenge us!
Customer:
Schott AG
Project:
Social media series
The Opportunity Lab with the slogan “Challenge Glas! Challenge us!” from Schott AG invites people to contribute ideas on the subject of glass – with a view into the future. Where and how is the use of special glass conceivable? Instead of scientific animations we decided together for the medium real film with emotion, a touch of humour and a “call to action”.
The ideas were bubbling. The challenge: What was also feasible in the real film? Glass does not speak, glass does not move and properties such as heat resistance are not visible. Three proposals were finally selected for implementation. Just shooting time? Only one day per movie! This hardly suggested the amount of preparatory work involved in this project – the finished films did.
Intervideo was shot directly at Schott AG and most of the extras were made up of employees. This significantly reduced costs and everyone had a lot of fun. German, English and Chinese – the short films have been translated into three languages. Their length and brevity make them perfect for platforms such as youtube or Facebook. But also a corresponding action page came alive by these clips. There have been almost 2,000,000 viewers on youtube alone – a good result!
Intervideo — your partner for digital media projects.
Intervideo Filmproduktion GmbH
Rheinstraße 4b
55116 Mainz
+49 6131 250830
mail@intervideo.de
Projektbüro München
Josephsspitalstraße 15
80331 München
+49 89 514 61800
mail@intervideo.de
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